Galaxy 'Chauffeur' advert

Galaxy advert



1) Who is Audrey Hepburn?
She was a famous actor in Hollywood in the 1950s. 
2) Why did Galaxy select Audrey Hepburn for this advert? 
To provide nostalgia for viewers who have seen her films before.3) What are the connotations of Audrey Hepburn and celebrity in this advert? 

That she is a fashion icon and a hero to many children that looked upto her, futhermore she is portrayed as the hero according to propps theory.

4) Why is the advert set in the 1950s? What audience pleasure does this provide?
This also provides nostalgia to people who grew up watching films from the 50s or people that were living then.
5) What is intertextuality?
The relationship between texts.
6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
Due to the advert being set in Italy, the film it is trying to recreate is 'Roman holiday'. Futhermore they cast an actor who looked like her co-star in the film, Gregory Peck.7) Which of Propp's character types are represented in the advert? (Note: you will not find them all). 
  The hero is Audrey hepburn
  The donor is the bus driver
  The 'princess' is the driver
  The hero could also be the chocolate at the end of the ad and Audrey Hepburn could be the 'princess'
                        8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
The equilibrium is the bus moving calmy at the begining. The disequilibrium is Audrey Hepburn being stuck on a bus in traffic and the new equilibrium is the man and Audrey driving off.9) What representations of gender can you find in this advert?
At the start of the advert Audrey is seen as a 'damzal in distress' however as the ad goes on she seems in control.10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.
Stereotypes of women are being reinforced at the begining of the advert as she is in need of help from a male.

Represent NHS Blood & Transplant campaign

https://youtu.be/4YUbquK_OaI






1) What does BAME stand for?
Black, Asian and Minority Ethnic
2) Why is there a need for blood in the BAME community? 

Because only 3% of the BAME community have donated blood. And certain people need different blood types which are only found in people who have colour.

3) What does this advert want people to do once they've seen it ('call to action')?
This advert is mainly targeted to the BAME community and is encouraging people to donate blood.
4) Why is the advert called 'Represent'?
Because they want the BAME community to show that they help and represent them in a good way.
5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous.
It shows famous people from the BAME community to show that anyone can achieve their dreams no matter there race.It shows Nicola Adams, Ade Adapan and Kanya King
6) Why is there a slowpaced long shot of empty chairs at the end of the advert?
To show that nobody in the BAME communiuty is helping.
7) How does the advert match the key conventions of a typical rap music video?
It is fast paced and has minorities in it. Also it is in a grimey area.8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)  
The advert shows a wide range of variety and shows a female acting very masculine as shes rapping which is usually thought of as a masculine thing.