1) What does BAME stand for?
Black, Asian and Minority Ethnic
2) Why is there a need for blood in the BAME community?
Because only 3% of the BAME community have donated blood. And certain people need different blood types which are only found in people who have colour.
3) What does this advert want people to do once they've seen it ('call to action')?This advert is mainly targeted to the BAME community and is encouraging people to donate blood.
4) Why is the advert called 'Represent'?
Because they want the BAME community to show that they help and represent them in a good way.
5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous.
It shows famous people from the BAME community to show that anyone can achieve their dreams no matter there race.It shows Nicola Adams, Ade Adapan and Kanya King
6) Why is there a slowpaced long shot of empty chairs at the end of the advert?
To show that nobody in the BAME communiuty is helping.
7) How does the advert match the key conventions of a typical rap music video?
It is fast paced and has minorities in it. Also it is in a grimey area.8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)
The advert shows a wide range of variety and shows a female acting very masculine as shes rapping which is usually thought of as a masculine thing.
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