like a girl campaign

female advertising




1) What key conventions of broadcast advertising can be found in this advert?
Characters
Mise en scene
Behind the scenes
Interviews
2) What text appears on screen in the advert? What effect might this have on audiences?
“Like a girl” pops up on the screen which sounds derogatory towards women but they are trying to make the meaning change so it is used in a positive way.3) How many different people feature in the advert?
There are many different people (around 7) in the video to say that girl can also do stuff without being judge by other people (females/males)
4) Why did the producers decide to feature a range of different ages, genders and ethnic groups in the advert?
To show that this advert shows no discrimination 5) What effect does the background music have on the audience - particularly towards the end of the advert?
Towards the end the background music is very inspirational and makes people want to make a difference.
6) Pause the advert at 3.08. What key conventions of advertising can you find on the screen at this point? How do these encourage the audience to make the campaign go viral?
It has a social media tag which helps generate popularity as most people are on social media.
7) What representation of women can be found in this campaign?
At first it shows all the regular stereotypes of women however later on it changes these stereotypes into positive things
 8) The #LikeAGirl campaign was hugely successful with over 65 million views on YouTube alone. Why do you think the campaign connected with audiences so successfully?
Mainly because it was shared on social media a lot and because it had a strong powerful message.