Thursday, 31 January 2019

Blog tasks: Daily Mirror case study

Language

1) Write the definition of the following key language for newspaper front pages:

Masthead: The title of the newspaper.
Incentive:A thing that motivates someone to do something.
Pug:Something to catch the readers eye
Splash Head:Main cover line lead story
Dateline:When the article was released.
Slogan:Sums up the ethos of the newspaper 
Kicker:Hint of whats inside
Byline:Who wrote the article
Standfirst: Summary


2) How much does a copy of the Daily Mirror cost?
70p
3) What is the main story on the CSP edition of the Daily Mirror?
Fraud cops grill tory mp.
4) What promotion takes up a large amount of the front page and why might it appeal to Mirror readers?
A betting company.
5) What is the balance on the Daily Mirror front page between images, headlines and text?
The promotion takes up most of the page. Then the headline takes up the rest of the newspaper. 
Audience

1) What is the target audience for the Daily Mirror?
Working class.
2) Why does the Mirror front page story appeal to the Daily Mirror audience?
Because it is talking about a scandal involving parking tickets which is something that affects a lot of people mainly working class/middle class people.
3) Why might the 'Prey and Display' parking story on the double page spread be interesting for Daily Mirror readers?  
The 'Prey and Display' story may garner interest as it speaks specifically about those who are susceptible to these tickets being older. Since most Mirror readers are 65+ it will directly affect and concern them

Why are print newspapers generally read by older audiences?
Print newspapers tend to be read by older audiences due to tradition and routine. Print news was far more popular when the current elderly were younger, and the typical routine would be men to buy newspapers and read them at home or on the way to work, this tradition has carried over to their later life. Alternately, it may be due to the increase in free time once elderly people retire. Sunday papers tend to sell better on the whole as people have more time to read them and the same applies for the retired elderly: they have more time to read papers so they purchase them.
Representation

1) How does the Daily Mirror represent the Conservative Party and its MPs? Look at the main front page story.
The Mirror negatively represents Tory MPs, suggesting that they're guilty by using the word 'grill', which is often used to describe intense questioning of those on trial.
2)How does the daily mirror represent the golf club that is now admitting female members? Read the story 'At last, Muirfield men let women join golf club'.
The daily mirror presents the allowance of females in the golf club as a overdue change. They show this by stating 'at last'.
3) How does the Daily Mirror represent ordinary people? Look at the Prey and Display article to answer this question.
The daily mirror represents ordinary people as people who aretaken advantage of.
4) How does the Daily Mirror represent older people? Look at the Prey and Display article to answer this question.
The mirror represents elderly people as vunerable and easily manipulated
5) How does the Daily Mirror represent businesses and people who make a lot of money? Look at the stories on the double page spread to answer this question.
They show businesses as corrupt and show that they will do anything for money.

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