1) What are the key conventions of music video?
A performance element (lip syncing/dancing to beat)
A narrative element(story being told)
Mise-en scene

2) What is intertextuality?
When a refrence to another media product is made in a different media product.3) When did music videos first become a major part of the music industry?
1980s4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched in 1981 as a platform for music videos and the first music channel on television. Programs such as BBC show Top of The Pops also showcased music videos from the charts alongside ‘live’ stage performances. 

5) How are music videos distributed and watched in the digital age?
They are distributed via social media and mainly watched on youtube.
One Direction: Industry

1) How were One Direction formed and how is this reflected in the music video for History?
1 direction were formed on x factor and each of there solo performances were shown in the history video.2) What is vertical integration? You may need to check your book for this (or remind yourself from this Year 1 blogpost.)

3) What is horizontal integration? (See link above for help again!)

4) How has technological convergence changed the way audiences consume music videos?

5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos?


Audience

1) What is the main One Direction audience - demographics and psychographics?

2) What audience pleasures are offered by the music video for History?

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments? 

4) What is nostalgia and why is it a key audience pleasure for the History music video?

5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?

CSP list

Create a new blogpost called 'CSP case studies: FINAL index' and link to YOUR blogpost for each of the following:

1)Magazines: Tatler 
2) Magazine: Reveal
3) Advertising and Marketing: OMO advert
4) Advertising and Marketing: Represent NHS advert
5) Advertising and Marketing: Galaxy Audrey Hepburn advert
6) Online, Social, Participatory and Videogames: Lara Croft Go
7) Online, Social, Participatory and Videogames: Kim Kardashian Hollywood
8) Online, Social, Participatory and Videogames: Zoella
9) Television: Doctor Who - An Unearthly Child
10) Television: Class
11) Film Industry: Doctor Strange
12) Film Industry: I, Daniel Blake
13) Newspapers: The Daily Mirror
14) Newspapers: The Times
15) Music Video: One Direction - History
16) Music Video: I Bet You Look Good On The Dancefloor
17) Radio: BBC Radio 1 Launch - Tony Blackburn
18) Radio: Apple Beats 1 - Julie Adenuga

1) Did you succeed in meeting or exceeding your target grade for GCSE Media? If not, how many additional marks do you need to achieve your target grade in this paper?
7 no need to improve by 4 grades

2) Write a question-by-question analysis of your performance. For each question, write how many marks you got from the number available and identify any points that you missed by carefully studying the AQA indicative content in the mark scheme:
1)2
2)5- Add more points from extract
3)4- Add more points from extract
4)4-Link q to sci fi
5)1
6)1
7)5- Refrence csp case studies
8)4- Refrence Times and Daily mirror

1) Did you succeed in meeting or exceeding your target grade for GCSE Media? If not, how many additional marks do you need to achieve your target grade in this paper?
No, i want to increase my grade by 4 grades.


2) Write a question-by-question analysis of your performance. For each question, write how many marks you got from the number available and identify any points that you missed by carefully studying the AQA indicative content in the mark scheme:
01) 0
02)3 - Media language
03)

Zoella

1) Who is Zoella and why is she famous? How many subscribers does Zoella's YouTube channel have currently?
Zoella is a beauty Youtuber with around 12m subscribers.
2) What is convergence?
Media convergence is the merging of mass communication outlets-print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms.
3) What are Zoella's videos about? Find five video titles and write them here:
They are mainly about beauty and vlogs.

Testing Weird Beauty Products With Mark | Zoella

    Best Friend Does My ASOS Shop | Zoella

    The Biggest Primark Haul I've Ever Done | Zoella

    My Everyday Makeup Routine | Zoella

    How To: 4 Quick & Easy Hairstyles | Zoella ad

4) What are the codes and conventions of vlogging videos?
CLAMPS5) How does Zoella use media language choices to create her online identity? Write about Zoella's use of mise-en-scene (CLAMPS) - particularly costume and make-up.

Her makeup and dress sense appeals to younger audiences.

Industries

1) How does Zoella make money?

she makes money through ads and through her merchandise such as beauty products 

2) What is a digital influencer? Why is Zoella considered a digital influencer?

A Social Media Influencer is a user on social media who have established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach. This applies to Zoella as she has a hefty follower count on as forms of social media.

3) Why do companies want to place their products in Zoella's videos?
They want to put their products in her videos to appeal to their target audience (mainly female teens)4) Why are YouTube collaborations so important for helping digital influencers like Zoella to grow?
Because they help her reach out to new fans.5) How has Zoella moved into a more traditional media landscape in recent years?

 over the past few years she has appeared on TV shows and magazine covers and written a book.                         

Audience

1) Who is the target audience for Zoella's channel?

Teenagers, mainly girls.

2) How are audiences encouraged to participate in or feel part of Zoella's brand? 

She often uses direct language when filming often creating an involved experience for the audience.                      

3) What audience pleasures are provided by Zoella's videos and associated products?

Information

    Diversion

    relationships.     

    Identity

4) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Zoella?
Preferred (people who love Zoella): Beauty guru
Oppositional (people who hate Zoella): Uses ghostwriters

5) Why has Zoella been criticised by some people?
Because there was an accusation that she used a ghost writer for her book.