Zoella

1) Who is Zoella and why is she famous? How many subscribers does Zoella's YouTube channel have currently?
Zoella is a beauty Youtuber with around 12m subscribers.
2) What is convergence?
Media convergence is the merging of mass communication outlets-print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms.
3) What are Zoella's videos about? Find five video titles and write them here:
They are mainly about beauty and vlogs.

Testing Weird Beauty Products With Mark | Zoella

    Best Friend Does My ASOS Shop | Zoella

    The Biggest Primark Haul I've Ever Done | Zoella

    My Everyday Makeup Routine | Zoella

    How To: 4 Quick & Easy Hairstyles | Zoella ad

4) What are the codes and conventions of vlogging videos?
CLAMPS5) How does Zoella use media language choices to create her online identity? Write about Zoella's use of mise-en-scene (CLAMPS) - particularly costume and make-up.

Her makeup and dress sense appeals to younger audiences.

Industries

1) How does Zoella make money?

she makes money through ads and through her merchandise such as beauty products 

2) What is a digital influencer? Why is Zoella considered a digital influencer?

A Social Media Influencer is a user on social media who have established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach. This applies to Zoella as she has a hefty follower count on as forms of social media.

3) Why do companies want to place their products in Zoella's videos?
They want to put their products in her videos to appeal to their target audience (mainly female teens)4) Why are YouTube collaborations so important for helping digital influencers like Zoella to grow?
Because they help her reach out to new fans.5) How has Zoella moved into a more traditional media landscape in recent years?

 over the past few years she has appeared on TV shows and magazine covers and written a book.                         

Audience

1) Who is the target audience for Zoella's channel?

Teenagers, mainly girls.

2) How are audiences encouraged to participate in or feel part of Zoella's brand? 

She often uses direct language when filming often creating an involved experience for the audience.                      

3) What audience pleasures are provided by Zoella's videos and associated products?

Information

    Diversion

    relationships.     

    Identity

4) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Zoella?
Preferred (people who love Zoella): Beauty guru
Oppositional (people who hate Zoella): Uses ghostwriters

5) Why has Zoella been criticised by some people?
Because there was an accusation that she used a ghost writer for her book.