Audience Theory

                                      Audience Theory

Passive audience: 
This is the view that audiences passively take in information from the media.

 Active audience:
This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.

Hypodermic Needle Theory:

This is the suggestion that audiences are always passive and take the intended message from the producer all the time.


INFORMATION/SURVEILLANCE: learning information that you did not already know or that is useful for living.


IDENTITY: personally relating to something.

DIVERSION/ENTERTAINMENT: escapism and being entertained away from your normal life.


RELATIONSHIPS: Social interaction, caring about characters or celebrities, forming relationships.



People may watch blue planet as they want to learn more about wildlife and the world, they may be interested in this or may have a job related to this, this falls into the Information category. This also falls into the entertainment category as people may watch this as a form of escapism to free them from their everyday lives.

Magezine review

LR

LR:
EBI:A very solid start here: you’ve learned and applied the key terminology correctly. We certainly need to be targeting a top grade from this point.
WWW: A great start, used key terms we have learnt well, we should be concentrating on a high grade in media from now.





1) 1
2) 1
3) 2
4) 2
5) 1 I needed to add one more point.     The title is in large letters to attract the consumer.
6) 2 I needed to add an effective reference to the poster.
7) 1 I’m not sure, I read the mark scheme and I believe I should have gotten full marks for this question
8) 3 I needed to add another reference to the poster.
9) 4 i will re-draft


3) No

4) my strongest question was 3/4 as I achieved full marks for both. I new the core t media terminology this is why I got these answers correct.

5) my weakest question was question 9 as I only got half marks. This is because I only had 4 points and I repeated myself.


6)

Charities usually use pictures of children to provoke guilt as children are seen as innocent. Also the consumers may have children themselves so they will feel empathy. The picture is also instantly reconisable as it shows a place with that looks unclean. And the picture is quickly recognisable to the target audience as it is associated with a particular part of the world. Furthermore it is a stereotypical picture of a child, this is used in hope that the audience will recognise this stereotype and help. And children make people want to protect them so this appeals to the target audience who may have children.