Audience Theory
Passive audience:This is the view that audiences passively take in information from the media.
Active audience:
This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.
Hypodermic Needle Theory:
This is the suggestion that audiences are always passive and take the intended message from the producer all the time.
INFORMATION/SURVEILLANCE: learning information that you did not already know or that is useful for living.
IDENTITY: personally relating to something.
DIVERSION/ENTERTAINMENT: escapism and being entertained away from your normal life.
RELATIONSHIPS: Social interaction, caring about characters or celebrities, forming relationships.
People may watch blue planet as they want to learn more about wildlife and the world, they may be interested in this or may have a job related to this, this falls into the Information category. This also falls into the entertainment category as people may watch this as a form of escapism to free them from their everyday lives.
INFORMATION/SURVEILLANCE: learning information that you did not already know or that is useful for living.
IDENTITY: personally relating to something.
DIVERSION/ENTERTAINMENT: escapism and being entertained away from your normal life.
RELATIONSHIPS: Social interaction, caring about characters or celebrities, forming relationships.
People may watch blue planet as they want to learn more about wildlife and the world, they may be interested in this or may have a job related to this, this falls into the Information category. This also falls into the entertainment category as people may watch this as a form of escapism to free them from their everyday lives.
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