Audience power essays

1) WWW: There’s no doubt you’ve picked up on some of the debates we’ve had in class regarding the impact of the internet and your essay contains a solid, easy to follow structure.

EBI: However, overall I feel this is disappointing given the target we have agreed to aim for in Media. If you’re serious about aiming for a grade 8 then you need to be writing in much more depth and detail – 540 words meets the minimum requirements but other students aiming for similar targets have written 800, 900 or even over 1,000 words for the same task.

One minor point – don’t use subheadings in academic essays. Instead, make sure you are writing excellent topic sentences that clearly show the reader what the following paragraph will be focusing on.

One vital area to focus on in future is ensuring you answer the question. In fact, you don’t even focus on the question in your introduction and don’t use one of the key words from the question – power – until your conclusion. By then it’s too late! (5)Choose one of the industries you’ve written about and re-draft for your LR with sharp focus on audience power.

Another crucial aspect to work on is your written English. You make far too many errors in spelling, punctuation and grammar for GCSE level. It is unforgiveable to be consistently getting there/their/they’re wrong at this level. Similarly, you almost never use capital letters for names – this is primary school level stuff. 

2) 545

3) I think that my conclusion is my strongest paragraph as I included many different points that linked to the question.

4) I believe my weakest paragraph is my introduction as I don't answer the question in it, also I don't use many keywords in it.

5)  

As media has evolved the music industry has changed drastically. Before the internet evolved the audience only heard music from buying cds or listening to it on the radio, now people can stream music for free on youtube or they can download music with apps such as Spotify if they pay for a subscription service. Furthermore if they want to listen to music on the go for free they use illegal music apps. However if music artists don’t make enough money as everyone is illegally downloading their song then they may stop making music as they don’t goin enough profit.

Reception theory

1) What is the preferred reading of a media text?

The meaning the producers intend to communicate.

2) What is the oppositional reading of a media text?
 The message is modified (partly accepted and partly rejected).

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

The harry brown trailer has the preferred reading of teenagers as violent and aggressive. However the oppositional reading is that teenagers are outsiders to society and they need help.

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

Young people may construct an oppositional reading as they believe that this is reflecting negatively on them as it is showing a stereotype that young people are violent so they may believe not all young people are like this.

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5) Write a 200 word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

The McDonald’s advert emphasises the amount of vegetables in the burger, this is to make the audience think that the burger is healthy and delicious, this is the preferred reading of the advert. However the oppositional reading is that the burger doesn’t actually look like that, also that the burger barely has any vegetables in it so it isn’t healthy. The negotiated reading is that the burger may be nice and may slightly look like the picture however it is not healthy.

6) Now find your own advertisement and write a 200 word analysis using preferred, negotiated and oppositional readings.

https://goo.gl/images/k7s5XV

  The preferred reading of the advert is that the chocolate is slightly more healthy than other chocolates, however the oppositional reading is that the chocolate doesn’t have that much milk and is still unhealthy. Also the negotiatiated reading is that the chocolate is not as bad as other chocolates however it is still unhealthy.

Audience power essay

“The internet has given audiences much more power than ever before.” To what extent do you agree with this statement?

Introduction

The media over the years has grown. Before the internet started people received there information from television, now people can just go on their phones and find things out. In this essay I will be answering how the internet has changed the media industry for the better, and for the worst.

Music Industry


Advantages for audiences:

 As the media has evolved the music industry has changed for the better and the worse. Before the internet it was harder for artists to make a break in the music industry. Now all they have to do is make a song and upload it to youtube or soundcloud. Furthermore they can gain more fame as people can retweet and share their music rather than just gaining popularity by word of mouth.

Disadvantages for audiences:

However now people can illegally download music from the internet, this makes it much harder for people to receive profit/sell cds from the music they make. Also it may be hard to gain a fanbase as the audience now has many bands/artists to choose from.


Film and TV Industry

Advantages for audiences:

Audiences now has a much wider range of entertainment due to the internet. Now people can rewatch there favourite shows online rather than having to wait for it to come back on tv. This means they can stream there favourite shows with services such as Netflix and amazon prime. Also they can illegally stream shows and watch tv for free, furthermore if they are on the go they can download shows with apps such as showbox.


Disadvantages for audiences:

However as audiences have easy access to there favourite tv shows and films, they sometimes tend to overwatch shows A.K.A “binge watching”  this can have a negative affect on the mind. Also if they download shows to
watch on their phone whilst on a journey it can strain their eyes and be really harmful to the mind.

Newspaper Industry

Advantages for audiences:

Audiences now don’t have to watch the news on the tv anymore to find out what’s going on in the world, now they can go on their phone and google the news/weather. Also they can just go on apps such as snapchat and find out what’s been going on by other people. Furthermore they can do their own journalism, this is known as “citizen journalism” this is the
the collection and analysis of news and information by the general public, mainly used on the Internet.


Disadvantages for audiences:

However it is not all great, as the internet has grown a new term has come out known as “fake news” this is when a rumour that is false is spread around the internet and people perceive it to be true. This is very dangerous nowadays as the internet allows “fake news” to spread quicker, this is because of different social media sources such as snapchat, Instagram and WhatsApp.

Conclusion

Overall I believe that the internet has made the audience much more powerful as they now do not have to pay for tv shows, films or music. Also they can find out news that hasn’t been released yet or they can spread fake news to try and slander someone or something. Therefore the internet has made the audience much more powerful.