Representation

1) List the people, places and groups represented in the poster. 
This image represents the backstreets of London. This shows young people of ages maybe 17-19 and they are all mainly black. Furthermore there are females that are in the arms of the males suggesting sexism.
2) Are there any stereotypes you can identify?
A stereotype that young children are violent as one person has a baseball bat ,also it shows females in the arms of males so  males are dominant over females.
3) What is the preferred reading of this poster?
That young coloured people are aggressive.
4) What is the oppositional reading of this poster?
People who believe young people are struggling and misunderstood.

Industries: Ownership and control

1) Why did Facebook buy Instagram for $1bn in 2012?

Because they believed that they could build two companies at once.

2) What are the benefits for media companies of vertical integration?

It removes competition.

3) What is the preferred reading of this poster?
They can get a wider variety of audiences on different platforms.

4) What is a subsidiary?

Subsidiaries are companies that are owned by companies that are potentially larger than them

5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you).

Disney's Frozen, Pixar's Cars and Fox's Simpsons are 3 examples of companies that have used their programmes and movies to create other products such as toys, games and spin-off programmes.

6) Read this BBC article on Disney buying 21st Century Fox. List 10 companies that are part of the Disney media empire.

Pixar, Lucas Studios, Marvel Studios, Dimension Films, Skellington Productions, touchstone pictures, ESPN, ABC and Fox.

7) Why did Disney buy Fox - what are the benefits?

Because it gives them extra viewers overseas as fox owns sky 1 and star 1 in India.

January assessment learner response

WWW: This is solid and you clearly show understanding of the terminology and key issues.

EBI:Q3 and Q4 are really lacking the depth and detail for the higher levels. You don't have much more than two sentences in some paragraphs. What about the other side of the argument?

Q1: 1
Q2: 1
Q3: 4
Q4: 9




3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision: 
I dd not get any media terminology wrong.

4) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? I need to add more depth and detail in my oppositional readings.
I wrote about both the preferred and oppositional readings however did not in write enough of detail. Also most of my answers matched the mark sceme for example I talked about sexism and how the poster portrays women. I do believe I need to add more depth to more oppositional readings. I could add how women may be insulted by the lack of femininity.

2017 INDEX

1) Introduction to the subject and you
2) Key concepts (LIAR) and analysis of Film Poster
3) Introduction to Photoshop: Fruit bowl task
4) Denotation and Connotation
5) Blog feedback and learner response
6) Camera shots photo storyboard (photos and captions)
7) TV clip camera movement analysis
8) Camerawork and editing task - Minority Report analysis
9) October assessment – feedback and learner response
10) Demographics and Psychographics - Photoshop audience profile
11) Audience theory - Blue Planet analysis
12) Audience power and the internet essay
13) Reception theory – Harry Brown trailer analysis
14) Audience essay - feedback and learner response
15) Movie marketing research task

Movie marketing: Film industry blog task

Research the institutional details behind ONE of the following films in list 1 OR list 2

1) Which film have you chosen? 
Attack the block

2)Why did you choose this film in particular? 
Because it is relatable to some audiences and mainly has a preffered reading.



Institutional background
Use IMDB to find out the institutions behind your chosen film. Find your film, click on Company Credits and then look for the production company and UK distributor.


1) What was the film studio or production company behind your chosen film? E.g. Warner Brothers, Paramount etc.
 StudioCanal

2) Who was the distributor for the theatrical release of the film in the UK?
Film4

No brand loyalty
1) What genre does your chosen film fit into?
Horror comedy

2) How can you tell it fits that genre? Be specific with reference to the trailer.
Because in the trailer it shows alot of bloody scenes however it also shows the characters 
3) Does your chosen film have any stars or a director that are known for that particular genre?
One character (Franz Drameh) is in a famous american show called dc legends of tomorow.



It’s all a matter of timing
1) What was the UK release date for your chosen film?
15 May 2011


2) When did the first trailer appear on YouTube for your movie? Find the earliest example you can and embed it in your blog.
17 Jun 2011


3) What other examples of marketing (teaser trailers, main trailers, newspaper or TV interviews etc.) can you find for your chosen film from before the film’s release date?
The film had a teaser trailer released to create anticipation for the film.



It’s a social thing


1/2) What was the word-of-mouth like for your chosen film? If you can’t find tweets (probably blocked) use the IMDB user review rating or the Rotten Tomatoes Tomatometer rating to judge whether the public have given the movie a good review.
The reviews for the film are highly rated, it is 90% on rotten tomatoes, many reviews are positive with some people stating “It's wall-to-wall sci-fi pop-culture bric-a-brac, yet it feels organic. There's something more at stake than the fate of a movie-ish Earth“. “Science-fiction buffs seeking a change of pace and fans of British pop culture shouldn't miss it.” “Attack the Block lingers with you. Cornish is a formidable filmmaker and Boyega is an outstanding talent.”





Risky business
Use IMDB to find out the box office records for your chosen film. Find your film, click on Company Credits and then Box Office/Business. You may want to use the excellent website Box Office Mojo to find out the budget and box office success for the film.



1) What was the original budget for your chosen film?
8 million GBP
2) How much money did the film make in the opening weekend?
£800,000
3) How much money has the film made in total? (Look for the subheading ‘Gross’ which has the total box-office earnings listed).
4.1 million GBP
4) For a film to be considered a box office success, it needs to make at least two-and-a-half times the budget in box office takings. Using this method, was the film you have chosen a success?
No it only made half the amount.




Stars in their eyes
Research the stars and director for your chosen film.

1) What films has the director previously directed? Are they in the same or similar genres?
The director, joe cornish, played a part in many other well known films such as, hot fuzz and ant man.2) Who is the main star in the film?
There are many main stars but the two I have researched are franz dremeah and john boyega.3) What other films has the main star appeared in? Are any of the films similar to the one you are researching?
John boyega is now the main character in Star Wars also franz dremeah is in a tv show calls dc legends of tomorrow.4) Are the stars or the director or writer mentioned in the trailer for the film?
The director is however the characters aren’t.