Because they believed that they could build two companies at once.
2) What are the benefits for media companies of vertical integration?
It removes competition.
3) What is the preferred reading of this poster?
They can get a wider variety of audiences on different platforms.
3) What is the preferred reading of this poster?
They can get a wider variety of audiences on different platforms.
4) What is a subsidiary?
Subsidiaries are companies that are owned by companies that are potentially larger than them
5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you).
Disney's Frozen, Pixar's Cars and Fox's Simpsons are 3 examples of companies that have used their programmes and movies to create other products such as toys, games and spin-off programmes.
6) Read this BBC article on Disney buying 21st Century Fox. List 10 companies that are part of the Disney media empire.
Pixar, Lucas Studios, Marvel Studios, Dimension Films, Skellington Productions, touchstone pictures, ESPN, ABC and Fox.
7) Why did Disney buy Fox - what are the benefits?
Because it gives them extra viewers overseas as fox owns sky 1 and star 1 in India.
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