Movie marketing: Film industry blog task

Research the institutional details behind ONE of the following films in list 1 OR list 2

1) Which film have you chosen? 
Attack the block

2)Why did you choose this film in particular? 
Because it is relatable to some audiences and mainly has a preffered reading.



Institutional background
Use IMDB to find out the institutions behind your chosen film. Find your film, click on Company Credits and then look for the production company and UK distributor.


1) What was the film studio or production company behind your chosen film? E.g. Warner Brothers, Paramount etc.
 StudioCanal

2) Who was the distributor for the theatrical release of the film in the UK?
Film4

No brand loyalty
1) What genre does your chosen film fit into?
Horror comedy

2) How can you tell it fits that genre? Be specific with reference to the trailer.
Because in the trailer it shows alot of bloody scenes however it also shows the characters 
3) Does your chosen film have any stars or a director that are known for that particular genre?
One character (Franz Drameh) is in a famous american show called dc legends of tomorow.



It’s all a matter of timing
1) What was the UK release date for your chosen film?
15 May 2011


2) When did the first trailer appear on YouTube for your movie? Find the earliest example you can and embed it in your blog.
17 Jun 2011


3) What other examples of marketing (teaser trailers, main trailers, newspaper or TV interviews etc.) can you find for your chosen film from before the film’s release date?
The film had a teaser trailer released to create anticipation for the film.



It’s a social thing


1/2) What was the word-of-mouth like for your chosen film? If you can’t find tweets (probably blocked) use the IMDB user review rating or the Rotten Tomatoes Tomatometer rating to judge whether the public have given the movie a good review.
The reviews for the film are highly rated, it is 90% on rotten tomatoes, many reviews are positive with some people stating “It's wall-to-wall sci-fi pop-culture bric-a-brac, yet it feels organic. There's something more at stake than the fate of a movie-ish Earth“. “Science-fiction buffs seeking a change of pace and fans of British pop culture shouldn't miss it.” “Attack the Block lingers with you. Cornish is a formidable filmmaker and Boyega is an outstanding talent.”





Risky business
Use IMDB to find out the box office records for your chosen film. Find your film, click on Company Credits and then Box Office/Business. You may want to use the excellent website Box Office Mojo to find out the budget and box office success for the film.



1) What was the original budget for your chosen film?
8 million GBP
2) How much money did the film make in the opening weekend?
£800,000
3) How much money has the film made in total? (Look for the subheading ‘Gross’ which has the total box-office earnings listed).
4.1 million GBP
4) For a film to be considered a box office success, it needs to make at least two-and-a-half times the budget in box office takings. Using this method, was the film you have chosen a success?
No it only made half the amount.




Stars in their eyes
Research the stars and director for your chosen film.

1) What films has the director previously directed? Are they in the same or similar genres?
The director, joe cornish, played a part in many other well known films such as, hot fuzz and ant man.2) Who is the main star in the film?
There are many main stars but the two I have researched are franz dremeah and john boyega.3) What other films has the main star appeared in? Are any of the films similar to the one you are researching?
John boyega is now the main character in Star Wars also franz dremeah is in a tv show calls dc legends of tomorrow.4) Are the stars or the director or writer mentioned in the trailer for the film?
The director is however the characters aren’t.