Audience power essays

1) WWW: There’s no doubt you’ve picked up on some of the debates we’ve had in class regarding the impact of the internet and your essay contains a solid, easy to follow structure.

EBI: However, overall I feel this is disappointing given the target we have agreed to aim for in Media. If you’re serious about aiming for a grade 8 then you need to be writing in much more depth and detail – 540 words meets the minimum requirements but other students aiming for similar targets have written 800, 900 or even over 1,000 words for the same task.

One minor point – don’t use subheadings in academic essays. Instead, make sure you are writing excellent topic sentences that clearly show the reader what the following paragraph will be focusing on.

One vital area to focus on in future is ensuring you answer the question. In fact, you don’t even focus on the question in your introduction and don’t use one of the key words from the question – power – until your conclusion. By then it’s too late! (5)Choose one of the industries you’ve written about and re-draft for your LR with sharp focus on audience power.

Another crucial aspect to work on is your written English. You make far too many errors in spelling, punctuation and grammar for GCSE level. It is unforgiveable to be consistently getting there/their/they’re wrong at this level. Similarly, you almost never use capital letters for names – this is primary school level stuff. 

2) 545

3) I think that my conclusion is my strongest paragraph as I included many different points that linked to the question.

4) I believe my weakest paragraph is my introduction as I don't answer the question in it, also I don't use many keywords in it.

5)  

As media has evolved the music industry has changed drastically. Before the internet evolved the audience only heard music from buying cds or listening to it on the radio, now people can stream music for free on youtube or they can download music with apps such as Spotify if they pay for a subscription service. Furthermore if they want to listen to music on the go for free they use illegal music apps. However if music artists don’t make enough money as everyone is illegally downloading their song then they may stop making music as they don’t goin enough profit.

Reception theory

1) What is the preferred reading of a media text?

The meaning the producers intend to communicate.

2) What is the oppositional reading of a media text?
 The message is modified (partly accepted and partly rejected).

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

The harry brown trailer has the preferred reading of teenagers as violent and aggressive. However the oppositional reading is that teenagers are outsiders to society and they need help.

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

Young people may construct an oppositional reading as they believe that this is reflecting negatively on them as it is showing a stereotype that young people are violent so they may believe not all young people are like this.

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimmt5cdJbB1pwKNyu8ZV5OuEA93CVOxi5XxWkyvz22uWyxxdYb5Mt6m6mG0mBNd5PGb2s7EInnZe_4lhWIodX7B0bNAGgxzrivrzRpYUPUXF6ds6XWjU6W3uh8YDoHC730zwM-S2czz4o2/s1600/McDonalds+advert.jpg



5) Write a 200 word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

The McDonald’s advert emphasises the amount of vegetables in the burger, this is to make the audience think that the burger is healthy and delicious, this is the preferred reading of the advert. However the oppositional reading is that the burger doesn’t actually look like that, also that the burger barely has any vegetables in it so it isn’t healthy. The negotiated reading is that the burger may be nice and may slightly look like the picture however it is not healthy.

6) Now find your own advertisement and write a 200 word analysis using preferred, negotiated and oppositional readings.

https://goo.gl/images/k7s5XV

  The preferred reading of the advert is that the chocolate is slightly more healthy than other chocolates, however the oppositional reading is that the chocolate doesn’t have that much milk and is still unhealthy. Also the negotiatiated reading is that the chocolate is not as bad as other chocolates however it is still unhealthy.

Audience power essay

“The internet has given audiences much more power than ever before.” To what extent do you agree with this statement?

Introduction

The media over the years has grown. Before the internet started people received there information from television, now people can just go on their phones and find things out. In this essay I will be answering how the internet has changed the media industry for the better, and for the worst.

Music Industry


Advantages for audiences:

 As the media has evolved the music industry has changed for the better and the worse. Before the internet it was harder for artists to make a break in the music industry. Now all they have to do is make a song and upload it to youtube or soundcloud. Furthermore they can gain more fame as people can retweet and share their music rather than just gaining popularity by word of mouth.

Disadvantages for audiences:

However now people can illegally download music from the internet, this makes it much harder for people to receive profit/sell cds from the music they make. Also it may be hard to gain a fanbase as the audience now has many bands/artists to choose from.


Film and TV Industry

Advantages for audiences:

Audiences now has a much wider range of entertainment due to the internet. Now people can rewatch there favourite shows online rather than having to wait for it to come back on tv. This means they can stream there favourite shows with services such as Netflix and amazon prime. Also they can illegally stream shows and watch tv for free, furthermore if they are on the go they can download shows with apps such as showbox.


Disadvantages for audiences:

However as audiences have easy access to there favourite tv shows and films, they sometimes tend to overwatch shows A.K.A “binge watching”  this can have a negative affect on the mind. Also if they download shows to
watch on their phone whilst on a journey it can strain their eyes and be really harmful to the mind.

Newspaper Industry

Advantages for audiences:

Audiences now don’t have to watch the news on the tv anymore to find out what’s going on in the world, now they can go on their phone and google the news/weather. Also they can just go on apps such as snapchat and find out what’s been going on by other people. Furthermore they can do their own journalism, this is known as “citizen journalism” this is the
the collection and analysis of news and information by the general public, mainly used on the Internet.


Disadvantages for audiences:

However it is not all great, as the internet has grown a new term has come out known as “fake news” this is when a rumour that is false is spread around the internet and people perceive it to be true. This is very dangerous nowadays as the internet allows “fake news” to spread quicker, this is because of different social media sources such as snapchat, Instagram and WhatsApp.

Conclusion

Overall I believe that the internet has made the audience much more powerful as they now do not have to pay for tv shows, films or music. Also they can find out news that hasn’t been released yet or they can spread fake news to try and slander someone or something. Therefore the internet has made the audience much more powerful.

Audience Theory

                                      Audience Theory

Passive audience: 
This is the view that audiences passively take in information from the media.

 Active audience:
This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.

Hypodermic Needle Theory:

This is the suggestion that audiences are always passive and take the intended message from the producer all the time.


INFORMATION/SURVEILLANCE: learning information that you did not already know or that is useful for living.


IDENTITY: personally relating to something.

DIVERSION/ENTERTAINMENT: escapism and being entertained away from your normal life.


RELATIONSHIPS: Social interaction, caring about characters or celebrities, forming relationships.



People may watch blue planet as they want to learn more about wildlife and the world, they may be interested in this or may have a job related to this, this falls into the Information category. This also falls into the entertainment category as people may watch this as a form of escapism to free them from their everyday lives.

Magezine review

LR

LR:
EBI:A very solid start here: you’ve learned and applied the key terminology correctly. We certainly need to be targeting a top grade from this point.
WWW: A great start, used key terms we have learnt well, we should be concentrating on a high grade in media from now.





1) 1
2) 1
3) 2
4) 2
5) 1 I needed to add one more point.     The title is in large letters to attract the consumer.
6) 2 I needed to add an effective reference to the poster.
7) 1 I’m not sure, I read the mark scheme and I believe I should have gotten full marks for this question
8) 3 I needed to add another reference to the poster.
9) 4 i will re-draft


3) No

4) my strongest question was 3/4 as I achieved full marks for both. I new the core t media terminology this is why I got these answers correct.

5) my weakest question was question 9 as I only got half marks. This is because I only had 4 points and I repeated myself.


6)

Charities usually use pictures of children to provoke guilt as children are seen as innocent. Also the consumers may have children themselves so they will feel empathy. The picture is also instantly reconisable as it shows a place with that looks unclean. And the picture is quickly recognisable to the target audience as it is associated with a particular part of the world. Furthermore it is a stereotypical picture of a child, this is used in hope that the audience will recognise this stereotype and help. And children make people want to protect them so this appeals to the target audience who may have children.

Camerawork and editing minority report

Medium close up
The medium close up emphasises the facial expression of the characters. The shot allows you to see the facial expression of all the people that are pursuing the main character. They look shocked and angry, this shows that they are in dialect with somebody or they are looking at someone.





Wide shot
 The wide shot shows the whole setting. This shows that the chase is happening in a tight area. You can see many building in the area which emphasises how hard it will be to escape them. Also you can see two people facing each other and it looks like one of them is about to run.

          Close up

 This is a close up and it shows the facial expression of the characters face. The character looks concerned like he knows something is about to happen. It also looks like he is making eye contact with someone or something.


2)
 The pace slowly increase as the action in the scene increases. This is to create tension in the audience and when the action scene finally comes on, the audience know that it is the action scene. 

Game of thrones trailer

Game of Thrones Season 7: Official Trailer (HBO)
Three camera shots       

The opening shot at around 0:04 is an over the shoulder shot. It shows the importance of the character walking and also the point of view of the character.
At 0:28 it has a medium close up which shows the character sitting on a throne. It shows her face and she looks very angry.
At 0:20 it shows a birds eye view of the same character from 0:04. This time it shows her standing on a map of the country. This infers that she may want to be at the top of the world and that she is a strong character.




Two camera angles

Also at 0:07 it has a low angle which shows how powerful the character is. Also it makes the character seem strong and it shows he may be a main character.
At 0:31 it shows a high angle which makes the character look weak and timid. This is to show that he is looking at something powerful.





Analyse the camera movement

The opening track shot follows a character as the camera switches
to camera pan of another character at about 0:07.
 This may show the audience that these 2 characters May have conflict at some point during this show. Also at 0:33 it is a crane shot and shows how big the dragon is.
Also at 1:19 it has a track shot. This follows characters as they are in conflict.

STORYBOARD

This is an extreme long shot. It shows the whole landscape and setting. This shows that it is set in a school.

This is an over the shoulder shot. It shows the point of view of somebody.

In this scenario you can see that a fight is about to break out.

 

This is another over the shoulder shot. In this scene you can see that the two actors are arguing.

This is a high angle shot. This shows that the fight just broke out.

  

This is a low angle shot. It emphasises the fact that something is happening.

This is an extreme close up. It shows that the teacher has just spotted a fight has broke out. Also it emphasises that something is about to happen.

  

This is a close up. It shows the facial expression and emotion on the character.

This is a long shot. It shows head to toe of all the characters. Here you can see people watching the fight and a teacher trying to break it up.

 

This is a birds eye view. It shows the fight from a different angle. 

This is a close medium shot. It shows the two characters ready to fight.

Post this in a new blogpost on your Media blog called ‘Blog feedback and Learner Response’ then complete the LR tasks/questions below.

WWW: You’ve completed the three pieces of work set so far but we’ve got a lot more work to do if you want to reach the grade 9 you discuss in your introductory questions.

EBI: There are three major aspects you need to work on to improve your level in Media. Firstly, you confuse denotation and connotation in your advert analyses (WaterAid). It’s absolutely essential you learn this terminology and apply it accurately – this is the basis to all of Media Studies.

Secondly, you will need to add much more depth and detail to your media analysis over time. This means exploring all the different connotations there may be in a media text – which is likely to be many. You generally only offer a sentence or two per paragraph and it’s important we extend this over the next weeks and months writing media analysis. Look at this example to see what kind of in-depth analysis we’re after: http://ishachana2.blogspot.co.uk/2017/09/denotation-and-connotation.html

Finally, your written English needs to improve: there are far too many errors in punctuation and grammar. It is vital in EVERY piece of writing you produce that capital letters and full stops are used accurately. For your introductory questions, you don’t use capital letters for names – this is as basic as it gets.

LR: Firstly, type out the definition for denotation and connotation until you are 100% sure you understand the difference. Next, reflect on your first month of Media. What do you feel is your strongest piece of work so far? What is your weakest? What specific skills or knowledge do you need to develop over the rest of the course? How can you improve the depth and detail of your media analysis?


Denotation=the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.

Connotation=an idea or feeling which a word invokes for a person in addition to its literal or primary meaning.


I think my strongest piece of work so far is my film poster. I think my weakest is the water aid advert. I need to develop my definitions. I could spend longer analysing my work.

advert

Denotation:

The advert shows a picture of the product and it looks magical.

Connotation:

The text states “for truely magic beans” this is referring to the story jack and the beanstalk. Also the colour looks like a very magical colour and implies that it is magical.

Analysis:

I believe this advert shows the product very well but it is quite bland and boring.

Water aid.

WATER AID ADVERTS.

Denotations:By providing poor countries with water and clean areas for toilets you will have to dig less graves with means less people will die.Also it is showing a picture of a child that looks upset.

Connotations: The colour in the background shows that it is dry and desolate.Also the pale white colour of the text symbolises bones which could suggest dead bodies. So if you don't donate money people will die.

This text is made to make you have sympathy for the children so you will donate.

Film poster

Language
The language on the film poster encourages people to go and watch the film as it has many superlatives and comparatives. It uses many hyperboles as well which may put people off of the film as they are exaggerating too much.

Industries
The poster shows the main actor. Vinny jones, who is a very popular actor/footballer. This may attract people to come and see the film.

Audience
The Film is targeting English people as it is a film with popular English actors. Also it states "the best British movie" 

First blog task

1) Which part of the course are you looking forward to most?
Making a music video.
2) What knowledge and skills do you hope to learn in Media?

Editing.

3) What grade are you realistically hoping to achieve in Media?

9.

4) What was the last TV programme or film you watched?

American horror story.

5) Why do you think that TV programme or film appealed to an audience?

Because it's a genre that targets teenagers as it is horror.

6) What technology have you used to access the media in the last 24 hours? (Radio, TV, phone etc.)

Phone iPad.

7) What device do you use most to access the media?

Ipad. Mobile phone.

8) Watch this clip from acclaimed BBC drama series Sherlock:

Ok

9) What do we learn about the characters from this brief clip?

Firstly, the man whom was talking to john on the bench seems Impertinent however john seems uninterested in the conversation until he mentions a potential flatmate for john. After the scene skips to Sherlock whom the audience can assume is the potential flatmate. He is examining a body with his female colleague who is flirting with him. John and Sherlock meet and John seems creeped out by Sherlock as he knows things about john however they just met.

10) What aspects of this show do you think an audience might enjoy? List at least three things and explain why the audience would enjoy each aspect.

The audience will enjoy the mystery of Sherlock Holmes and also the comedic affect he has. Also john and Sherlock seem as opposites but may work together really well.